NGK Spark Plugs Rebrands as Niterra: A Pioneering Move Towards a Sustainable Future

NGK Spark Plugs, a prominent player in the automotive industry, has recently made waves with a strategic rebranding effort. Effective April 1, 2023, the company has unveiled its new identity as "Niterra." This bold move is not merely a name change but a testament to their commitment to innovation, sustainability, and global excellence.